3 Reasons Why You Should Use Social Media Marketing

Companies are careful about what type of marketing strategies they invest in. When you have a limited marketing budget, it’s important that you spend it wisely to get the most value for your money. Marketing through social media is one of the most versatile and cost-effective strategies that businesses of all sizes can use to reach their target audience and boost sales over time. That’s why 97% of marketers are using social media to reach their audiences in 2021.

So what’s so great about social media marketing? Here are our agency’s top 3 reasons why marketing through social media is a must for your business.

1. Your customers are on social media.

One of the best reasons for your company to be marketing through social media is that your customers are spending time on social media channels. According to Statista, 70% of the U.S. population has at least one social media profile. And this year, the number of worldwide social media users has reached about 3.1 billion people. With so many consumers using social media every day, this presents a great opportunity for small businesses who want to reach their online audience.

Not only are your customers on social media, but there’s a good chance that many of them are checking these sites every day.

Connecting with your target audience can be easy if you are active on the channels that they use most often. So don’t make your audience come to you – go to your audience! If you aren’t already on social media, you could be missing out on an important chance to connect with your customers and engage new leads.

2. Marketing through social media will help increase brand recognition.

Another benefit of marketing through social media is that it helps you improve visibility, and thus increase recognition for your brand. Your business social media profiles present new opportunities to share your content and really present your brand’s voice and personality. By posting compelling content that adds value for your target audience, you are making your brand both more accessible and familiar for new leads and current customers.

Imagine that a new lead stumbles upon your brand on a social media platform. They may not have heard of your company before, but through your social media content, they are able to learn about who you are, what you do and the value you can provide.

3. Social media marketing helps improve brand loyalty.

While larger companies can afford to build big and expensive customer loyalty programs, many smaller businesses have to rely on more affordable methods for building brand loyalty. But notice how large companies always use social media marketing? Yes, they’re onto something!

Social media is an effective way to build relationships with leads and customers that lead to greater satisfaction and loyalty over time. In fact, a study from Texas Tech University shows that brands who engage with their current customers and target audience on social media channels enjoy higher loyalty from their customers.

Engaging with your customers and leads on social media helps you build stronger customer relationships. This can set you apart from your competition by showing your audience what your brand stands for and reinforcing that your business cares about its customers. By engaging with your audience through valuable, compelling content and conversation, you can work to turn happy customers into brand advocates.

Are you ready to invest in social media marketing? Hit us up!