Escuela de Música
Miki Santamaría, Vincent García, Gnaposs or Niko de Hierro are musicians of recognized national and international prestige. They have performed on stages around the world, leading bands and musicians for decades, and have built a reputation for their skill and understanding of music.
Can you imagine if they all were to meet in one place and teach you to play the guitar or bass?
Escuela de Música is an online, on demand music school that goes beyond teaching its students to play an instrument: it teaches them to understand music. Their students can choose to subscribe to the Escuela de Bajistas to learn how to play bass, or to the Escuela de Guitarristas if they prefer the guitar.
The challenge:
Escuela de Música began its relationship with Clover Strategic in May 2021. The team knew they had a product with a lot of potential, they were growing like wildfire, and they wanted help getting known in the media in Spain and Latin America.
The Clover factor:
To highlight Escuela de Musica’s innovative approach to building an effective new school with the customer at its center, Clover Strategic created a strong communication program anchored on a strong narrative foundation. With media relations as the main pillars of this program, Clover was able to leverage news of growth, along with an ongoing engagement with day-to-day issues, to achieve the press validation that Escuela de Música was seeking.
The results:
The campaign was a success from the start. Escuela de Música was featured in a wide range of press in Spain and South America, including Business Insider Spain, La Vanguardia, Entrepreneur en Español, and Corporate.
“Palaus alaba el talento de Santamaría, socio y director musical de la compañía, que “tiene una forma muy especial de ver la música” y de convertir “las cosas complicadas en sencillas”.”
