Ola Mundo / Viajar A Gusto
Agustín Vázquez had been a travel agent for almost 30 years when the Covid-19 pandemic hit. In order to stay in business, he knew he needed to jump into a new business model. He trusted Clover to help him develop a strategic plan for his two new businesses: Viajar A Gusto and Ola Mundo.
The challenge:
The Covid-19 pandemic upended all travel around the world. Travel agencies were some of the businesses to be hit the hardest. How could a brand reinvent itself to survive during the worst crisis the sector has ever faced? Our goal was to build a strong narrative that would create brand awareness for Viajar A Gusto and Ola Mundo, as well as solidify Agustín’s reputation as a leader in the travel sector.
The Clover factor:
Clover built two separate but joined websites for Agustín’s companies that would allow him to showcase his expertise. Viajar A Gusto and Ola Mundo feature a blog where travelers can learn about customs and travel tips, as well as a section where travelers are able to hire Agustín’s services to help them plan their own adventures. Agustín’s blog following and social media presence have been steadily rising due to following a communications strategy anchored in a robust narrative foundation.
The results:
Agustín’s professional network has been growing steadily, with an increasing number of peers, clients and media outlets reaching out to him for advice. Agustín has been featured in a number of top-tier Spanish media, including La Voz de Galicia and Radio Voz, where he hosts a recurring feature.
“Quizá nuestra asignatura pendiente sea el saber captar a ese cliente que ve una oportunidad en Internet o un destino que le gusta en Instagram y se lanza a buscarlo por su cuenta. Internet realmente no es nuestro enemigo, al revés, es una arma de la que también nos valemos.”
